{"title":"New Products IT","description":null,"products":[{"product_id":"brita-larq-iq","title":"BRITA LARQ iQ Filter Bottle","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003eSelf-clean: Self-cleaning insulated water filter bottle with innovative UV-C technology – neutralizes up to 99.99% of bacteria.\u003cspan\u003e⁴\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003ePowerful filtration, pure drinking enjoyment: The BRITA LARQ filter uses activated carbon to reduce PFAS\u003cspan\u003e⁵\u003c\/span\u003e by up to 98%\u003cspan\u003e⁶ \u003c\/span\u003e, chlorine, and micro-contaminants such as certain pesticides, herbicides, and hormones.\u003cspan\u003e⁷ ⁸ \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHydration reminder: The BRITA App for iOS and Android always knows how much water you’ve drunk! Manually add coffee, tea, or other beverages to track your hydration goal.\u003cspan\u003e⁹ \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesign award meets functionality: Double-wall insulated stainless steel keeps your water cold for up to 24 hours, while the matte powder coating looks and feels great.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"BRITA DTC","offers":[{"title":"black \/ Standard","offer_id":56777534177604,"sku":"1057865","price":124.99,"currency_code":"EUR","in_stock":true},{"title":"white \/ Standard","offer_id":56777534210372,"sku":"1057864","price":124.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9565\/3700\/files\/bottles-larq-iq-black-awards-and-software-beige-background-2025.webp?v=1779372206"},{"product_id":"brita-larq-essential","title":"BRITA LARQ Essential Bottle","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003eA sleek, everyday bottle designed for effortless hydration. For wherever life takes you.\u003c\/li\u003e\n\u003cli\u003eMade for everyday life: A wide opening for ice cubes \u0026amp; double-wall insulated stainless steel keeps your water cold for up to 24 hours.\u003c\/li\u003e\n\u003cli\u003eReady to go: The removable soft-grip handle makes it easy to carry your bottle or attach it to your bag.\u003c\/li\u003e\n\u003cli\u003ePlease note: this bottle does not filter water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"BRITA DTC","offers":[{"title":"680 ml \/ black","offer_id":56777537716548,"sku":"1057867","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"680 ml \/ white","offer_id":56777537749316,"sku":"1057856","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"680 ml \/ green","offer_id":56777537782084,"sku":"1057878","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"680 ml \/ beige","offer_id":56777537814852,"sku":"1057889","price":44.99,"currency_code":"EUR","in_stock":true},{"title":"1000 ml \/ black","offer_id":56777537847620,"sku":"1057891","price":49.99,"currency_code":"EUR","in_stock":true},{"title":"1000 ml \/ white","offer_id":56777537880388,"sku":"1057890","price":49.99,"currency_code":"EUR","in_stock":true},{"title":"1000 ml \/ green","offer_id":56777537913156,"sku":"1057892","price":49.99,"currency_code":"EUR","in_stock":true},{"title":"1000 ml \/ beige","offer_id":56777537945924,"sku":"1057893","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9565\/3700\/files\/bottles-larq-essential-small-all-colors-beige-background-2025.webp?v=1779192553"},{"product_id":"brita-larq-iq-cap","title":"BRITA LARQ iQ Cap","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003eA smart hydration upgrade: Tracking your intake and reminding you to stay on top of your hydration.\u003c\/li\u003e\n\u003cli\u003eSelf-clean: Self-cleaning insulated water filter bottle with innovative UV-C technology – neutralizes up to 99.99% of bacteria.\u003cspan\u003e⁴\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eYour smart hydration reminder: The BRITA App for iOS and Android tracks your water intake, helps you set hydration goals, and reminds you to drink. You can also add coffee, tea, or other beverages manually.\u003cspan\u003e⁵\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"BRITA DTC","offers":[{"title":"black","offer_id":56777538044228,"sku":"1057870","price":59.99,"currency_code":"EUR","in_stock":true},{"title":"white","offer_id":56777538076996,"sku":"1057869","price":59.99,"currency_code":"EUR","in_stock":true},{"title":"green","offer_id":56777538109764,"sku":"1057871","price":59.99,"currency_code":"EUR","in_stock":true},{"title":"beige","offer_id":56777538142532,"sku":"1057872","price":59.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9565\/3700\/files\/bottles-iq-cap-beige-black-beige-background-2025.webp?v=1779192499"},{"product_id":"brita-larq-filter-upgrade-kit","title":"BRITA LARQ Filter Upgrade Kit","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e Product details:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003eTransforms your BRITA LARQ Essential bottle into a filtration system.\u003c\/li\u003e\n\u003cli\u003ePowerful filtration, pure drinking enjoyment: The BRITA LARQ filter uses activated carbon to reduce PFAS\u003cspan\u003e⁴\u003c\/span\u003e by up to 98%\u003cspan\u003e⁵\u003c\/span\u003e, chlorine, and micro-contaminants such as certain pesticides, herbicides, and hormones\u003cspan\u003e⁶ ⁷ \u003c\/span\u003e.\u003c\/li\u003e\n\u003cli\u003eCompatible as a replacement in your BRITA LARQ iQ Filter Bottle or as an upgrade for your BRITA LARQ Essential Bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"BRITA DTC","offers":[{"title":"Standard","offer_id":57161819062596,"sku":"1057873","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9565\/3700\/files\/bottles-larq-filter-beige-background-2025.webp?v=1779370917"},{"product_id":"yource-cool","title":"YOURCE cool","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum convenience: Filters, cools and heats water at the touch of a button – from 5 °C to 95 °C\u003c\/li\u003e\n\u003cli\u003eInnovative \u0026amp; safe: 99.999% bacteria-free water thanks to UV-C technology⁴ and a self-cleaning system\u003c\/li\u003e\n\u003cli\u003e3 presets and versatile options: Choose from 150 ml to 900 ml with the large 5.3 L tank\u003c\/li\u003e\n\u003cli\u003eGreat taste \u0026amp; appliance protection in one: Thanks to MAXTRA PRO LIMESCALE EXPERT filtration\u003c\/li\u003e\n\u003cli\u003eStylish, compact and fits any space – no plumbing required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"BRITA DTC","offers":[{"title":"Default Title","offer_id":56801697497412,"sku":"1058052","price":349.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9565\/3700\/files\/water-dispenser-for-home-yource-cool-black-benefits-award-beige-background-2025.webp?v=1779192594"}],"url":"https:\/\/dtc-prd-fr.ecom.brita.net\/en\/collections\/new-products-it.oembed","provider":"BRITA DTC","version":"1.0","type":"link"}